For SaaS

SaaS lead generation when paid CAC climbs and inbound plateaus

You already track CAC, pipeline coverage and sales cycle. When paid gets expensive and inbound flattens, outbound is the second engine. Built For B2B runs SaaS lead generation end to end: campaigns live in about two weeks, first meetings booked within 14 days.

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Where SaaS pipeline quietly breaks

You hit the ceiling on paid and inbound before you feel it in pipeline. By then the quarter is already short.

Paid CAC keeps climbing

Every channel you scale gets more expensive per lead. Blended CAC creeps up, payback stretches, and growth costs more than it did last year.

Inbound has plateaued

Content and SEO carried you to a point, then flattened. Demo requests hold steady while your targets keep rising. One channel cannot cover the gap.

Pipeline coverage runs thin

Your coverage target does not move. When referrals and inbound go quiet, reps run out of accounts to work and the forecast wobbles.

What we run for SaaS teams

Outbound for software companies, run as a second pipeline engine next to paid and inbound: cold email on dedicated sending infrastructure and LinkedIn outreach through managed sender accounts.

Targeting

Lists built around the buyers you sell to: VP Sales, Heads of Growth and Demand Gen, RevOps leaders, CROs and founders at the company sizes and stages you win. Every contact verified before a single send.

Infrastructure

Cold email sends from dedicated secondary domains and warmed mailboxes, so volume never touches the domain your product runs on. LinkedIn goes through HeyReach-managed sender accounts. Both watched daily.

Copy that respects a technical buyer

SaaS buyers spot a template instantly. We lead with a specific trigger and a concrete reason to reply, not hype about a platform. Written to start a conversation, not pitch a demo.

Meetings

We qualify each positive reply and book it straight into your calendar. Your AEs take the call. Everything before it is on us.

Case study: Leaptree, B2B software

A second pipeline engine in 90 days

$320,000

of qualified pipeline generated in 90 days

0% to 25%

outbound’s share of Leaptree’s total pipeline

14 days

our standard to first booked meetings

Leaptree, a B2B software company, had a strong offering but no outbound infrastructure, leaning on passive referrals and sporadic outreach. We built both channels end to end. Within 90 days, outbound grew from zero to a quarter of total pipeline.

Read the Leaptree case study

How it starts

Retainers from $3,000 per month with a one-time build fee. Three month initial commitment, then month to month. Full breakdown on the pricing page.

Fit call

A short call on your ICP, your funnel and whether outbound earns its place next to paid and inbound. If it does not, we tell you and you lose nothing.

Build

About two weeks. Domains, mailboxes and warm-up on dedicated infrastructure, plus verified lists and copy written for a technical buyer.

First meetings

First meetings booked within 14 days, straight into your calendar. Daily monitoring from the first send.

Frequently Asked Questions

Common queries

What services do you offer?

Built For B2B runs cold email and LinkedIn outreach, the two channels combined into one outbound system, to bring in consistent, high quality pipeline for your team to close.

How long does it typically take to launch?

Count about 2 weeks from signed contract to campaigns going live. Built For B2B spends that window setting up secondary domains and mailboxes, warming them, building verified lead lists and drafting your email and LinkedIn sequences. First meetings typically land within 14 days of going live.

How do you protect my domain reputation?

Built For B2B never sends from your primary domain. We buy secondary domains that redirect to yours, create mailboxes on them and warm them before sending. Whatever happens to a sending domain, your main domain's reputation stays safe, and spreading volume across several domains keeps deliverability stable at scale.

What is the pricing model like?

Built For B2B charges a monthly retainer, starting at $3,000 per month. At the start of an engagement we ask for a three month commitment, a reasonable period to assess whether campaigns will be successful. After that there is no long-term commitment or lock-in. The goal is to win your business every month with a service you are happy to keep paying for.

Are there any upfront fees or hidden costs?

There are no hidden costs. Built For B2B charges a small one-time fee for the initial campaign build, and every cost is set out before launch. Whether you stay 3 months or 3 years, you will not pay the build fee again.

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