For SaaS
SaaS lead generation when paid CAC climbs and inbound plateaus
You already track CAC, pipeline coverage and sales cycle. When paid gets expensive and inbound flattens, outbound is the second engine. Built For B2B runs SaaS lead generation end to end: campaigns live in about two weeks, first meetings typically booked within 14 days of going live.
Where SaaS pipeline quietly breaks
You hit the ceiling on paid and inbound before you feel it in pipeline. By then the quarter is already short.
Paid CAC keeps climbing
Every channel you scale gets more expensive per lead. Blended CAC creeps up, payback stretches, and growth costs more than it did last year.
Inbound has plateaued
Content and SEO carried you to a point, then flattened. Demo requests hold steady while your targets keep rising. One channel cannot cover the gap.
Pipeline coverage runs thin
Your coverage target does not move. When referrals and inbound go quiet, reps run out of accounts to work and the forecast wobbles.
What we run for SaaS teams
Outbound for software companies, run as a second pipeline engine next to paid and inbound: cold email on dedicated sending infrastructure and LinkedIn outreach through managed sender accounts.
Targeting
Lists built around the buyers you sell to: VP Sales, Heads of Growth and Demand Gen, RevOps leaders, CROs and founders at the company sizes and stages you win. Every contact verified before a single send.
Infrastructure
Cold email sends from dedicated secondary domains and warmed mailboxes, so volume never touches the domain your product runs on. LinkedIn goes through HeyReach-managed sender accounts. Both watched daily.
Copy that respects a technical buyer
SaaS buyers spot a template instantly. We lead with a specific trigger and a concrete reason to reply, not hype about a platform. Written to start a conversation, not pitch a demo.
Meetings
We qualify each positive reply and book it straight into your calendar. Your AEs take the call. Everything before it is on us.
Case study: Leaptree, B2B software
A second pipeline engine in 90 days
$320,000
of qualified pipeline generated in 90 days
0% to 25%
outbound’s share of Leaptree’s total pipeline
14 days
our standard to first booked meetings
Leaptree, a B2B software company, had a strong offering but no outbound infrastructure, leaning on passive referrals and sporadic outreach. We built both channels end to end. Within 90 days, outbound grew from zero to a quarter of total pipeline.
How it starts
Retainers from $3,000 per month with a one-time build fee. Three month initial commitment, then month to month. Full breakdown on the pricing page.
01
Fit call
A short call on your ICP, your funnel and whether outbound earns its place next to paid and inbound. If it does not, we tell you and you lose nothing.
02
Build
About two weeks. Domains, mailboxes and warm-up on dedicated infrastructure, plus verified lists and copy written for a technical buyer.
03
First meetings
First meetings typically booked within 14 days of going live, straight into your calendar. Daily monitoring from the first send.
Frequently Asked Questions
Common queries
What services do you offer?
Built For B2B manages cold email and LinkedIn outreach. Core covers one channel; Scale and Elite combine both into one outbound system, from account targeting and messaging to qualified meetings in your calendar.
How long does it typically take to launch?
Count about 2 weeks from signed contract to campaigns going live. Built For B2B spends that window setting up secondary domains and mailboxes, warming them, building verified lead lists and drafting your email and LinkedIn sequences. First meetings typically land within 14 days of going live.
How do you protect my domain reputation?
Built For B2B never sends from your primary domain. We buy secondary domains that redirect to yours, create mailboxes on them and warm them before sending. Whatever happens to a sending domain, your main domain's reputation stays safe, and spreading volume across several domains keeps deliverability stable at scale.
What is the pricing model like?
Core starts at $3,000 per month for one channel: cold email or LinkedIn. Scale starts at $5,000 per month for both channels, and Elite starts at $8,000 per month. A separate one-time build fee applies. The initial commitment is three months, followed by a monthly retainer.
Are there any upfront fees or hidden costs?
A separate one-time build fee covers the initial campaign setup. The amount is quoted alongside your retainer before you commit. You pay it once; it is not a recurring monthly charge.
For B2B Brands
Find out if outbound fits your business.
Book an introductory call with Josh Clarke, founder of Built For B2B. We will discuss your target accounts, current sales process and goals, so you can assess the right channel mix and next steps.