For Professional Services
Lead generation for professional services that runs without referrals
Referrals are not a pipeline. Built For B2B runs lead generation for professional services firms: cold email and LinkedIn outreach that books decision-makers into your calendar while your team stays on delivery. First meetings typically arrive within 14 days of going live.
The Problem
Expertise wins deals. It does not source them.
Services firms sell trust. Trust starts with a conversation. Most firms have no system that starts conversations.
Referrals arrive on their own schedule
Some quarters they flow. Some quarters they stop. You cannot plan hiring or growth on goodwill.
Partners sell and deliver
The people who win the work also do the work. When delivery gets busy, selling stops, and the pipeline empties right as projects end.
Feast and famine revenue
No steady flow of conversations means lumpy revenue. Busy months hide the problem. Quiet months expose it.
What We Run
Cold email and LinkedIn, pointed at your ideal clients
One system, monitored every working day, that keeps partners in front of the right buyers. See how we run cold email and LinkedIn outreach in detail.
Targeting
Lists built to your ideal client profile: founders, CEOs, COOs, CFOs, IT directors and operations leaders at the companies you want as clients. Filtered by industry, size and geography.
Infrastructure
Cold email sends from dedicated secondary domains with warmed mailboxes, so your firm’s domain stays protected. LinkedIn runs through HeyReach-managed sender accounts.
Copy angle
Your expertise is the product. The copy leads with one specific problem and the outcome, not a list of services. Written to start a conversation, not to win writing awards.
Meetings
Positive replies get qualified and booked straight into your calendar. Partners walk into conversations with decision-makers, not lists of clicks.
How It Starts
From first call to booked meetings
1
Fit call
We look at your service, deal sizes and capacity. If outbound will not work for your firm, we say so on the call.
2
Build
About 2 weeks. Domains, mailboxes, warm-up, lists and copy. Your team stays on client work while we set up both channels.
3
First meetings
After launch, first meetings typically land in your calendar within 14 days.
Retainers from $3,000/month. Three month initial commitment, then month to month. See pricing.
Frequently Asked Questions
Common queries
What services do you offer?
Built For B2B manages cold email and LinkedIn outreach. Core covers one channel; Scale and Elite combine both into one outbound system, from account targeting and messaging to qualified meetings in your calendar.
How long does it typically take to launch?
Count about 2 weeks from signed contract to campaigns going live. Built For B2B spends that window setting up secondary domains and mailboxes, warming them, building verified lead lists and drafting your email and LinkedIn sequences. First meetings typically land within 14 days of going live.
How do you protect my domain reputation?
Built For B2B never sends from your primary domain. We buy secondary domains that redirect to yours, create mailboxes on them and warm them before sending. Whatever happens to a sending domain, your main domain's reputation stays safe, and spreading volume across several domains keeps deliverability stable at scale.
What is the pricing model like?
Core starts at $3,000 per month for one channel: cold email or LinkedIn. Scale starts at $5,000 per month for both channels, and Elite starts at $8,000 per month. A separate one-time build fee applies. The initial commitment is three months, followed by a monthly retainer.
Are there any upfront fees or hidden costs?
A separate one-time build fee covers the initial campaign setup. The amount is quoted alongside your retainer before you commit. You pay it once; it is not a recurring monthly charge.
For B2B Brands
Find out if outbound fits your business.
Book an introductory call with Josh Clarke, founder of Built For B2B. We will discuss your target accounts, current sales process and goals, so you can assess the right channel mix and next steps.