Built For B2B began with a video agency, a problem finding new work, and a founder determined to figure it out.
“I was good at making videos, and those videos converted, but I needed a better way to win business for ourselves.”
Josh Clarke · Founder, Built For B2B
How winning work became the work.
I’m Josh, founder of Built For B2B. I’ve run agencies since 2016. At my video agency, we made creative videos that helped businesses convert customers. But being good at the work didn’t mean I knew how to bring in the next client.
I tried reaching companies on Instagram, Facebook and anywhere else I could. Then I found cold email. It put me in front of business owners in the place they already handled their important conversations: their inbox.
As I got better at winning business for my own agency, the next step became obvious: could I do this for other companies? I started offering cold email and LinkedIn outreach, and began getting them meetings too.
That became the focus. After running other businesses, including restaurants during COVID and a wedding video business, I went all in on Built For B2B. Today, we focus entirely on helping B2B companies win conversations through cold outreach.
What that means for your business.
Give someone who’s never heard of you a reason to care.
An offer that works for referrals or inbound enquiries may fall flat in a cold inbox. We help shape and test an offer for people who don’t know you yet: a relevant problem, a clear outcome and a next step worth taking.
Make the economics of outreach work.
Our agency supplier relationships help us build and scale cold email at lower costs than a business would typically face setting it up alone. That gives us more room to test and grow a campaign efficiently.
Build a strategy around the buyer.
Reaching a small business owner takes a different approach from opening a conversation with an enterprise team. We connect the audience, offer, message and follow-up so the right people have a reason to respond and enter your pipeline.
