$320,000 of Pipeline Generated in 90 Days for Leaptree

The Mission: Eliminating the Guesswork

Leaptree came to us with a clear objective: they needed a predictable engine to generate qualified leads. Like many ambitious B2B Software Companies, they had a strong offering but needed a way to cut through the noise and get in front of decision-makers consistently.

They didn't need "activity" or "brand awareness" they needed revenue opportunities.

The Challenge

Relying on passive referrals or sporadic outreach wasn't going to scale. Leaptree needed a system that could:

1. Identify high-value prospects with precision.

2. Engage them without sounding like every other spammy vendor.

3. Convert cold interest into booked sales calls.

The Solution: The Built For B2B Method

We deployed our signature Outbound Marketing framework, a hyper-targeted, multi-channel approach designed to turn cold prospects into warm meetings. We didn't "spray and pray." We executed with surgical precision.

1. Data-Driven Targeting Using our battle-tested data strategies, we built a prospect list focused strictly on Leaptree’s ideal customer profile (ICP). We focused on quality over quantity, ensuring every person we contacted was a relevant decision-maker.

2. The "LinkedIn + Email" Pincer Movement We know that single-channel outreach gets ignored. We combined channels to create familiarity and trust:

• LinkedIn: We used LinkedIn for relationship-building soft touches, profile views, and connection requests to put a face to the name… Then we reach out with humanising content to build a connection, replying to every single prospect manually.

• Email: If we don't hear back we followed up with personalised, value-first emails that addressed specific pain points rather than pitching features.

3. Strategic Messaging We stripped away the fluff. Our messaging was concise, relevant, and focused entirely on the prospect's problems. This wasn't about selling Leaptree; it was about solving the prospect's issues.

The Results

The campaign gained traction immediately. By rigorously testing subject lines and value propositions, we optimised the campaign in real-time.

• Total Pipeline Generated: $320,000

• Timeframe: 90 Days

• Outcome: A consistent flow of qualified sales calls populated directly into the client’s calendar.

Why It Worked

We proved that outbound isn't dead; bad outbound is.

By combining Built For B2B’s targeting expertise with a human-first approach to messaging, we achieved a response rate significantly higher than industry averages. Leaptree didn't just get leads; they got a scalable asset for their business.

Ready to Dominate Your Industry?

Stop hoping for referrals and start predicting your revenue. We can build this same engine for you.