Privacy Policy
Built For B2B
Aeternum Marketing LTD
Last Updated: July 4, 2025
1. Introduction
Built For B2B ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you visit our website www.builtforb2b.com or use our services.
Aeternum Marketing LTD is the data controller responsible for your personal data. Our registered office is located at 41 Arthur Street, Belfast, BT1 4GB, Northern Ireland.
2. Information We Collect
2.1 Personal Information You Provide
We may collect the following personal information when you voluntarily provide it to us:
Contact Information: Name, email address, phone number, company name, job title
Account Information: Username, password, and account preferences
Communication Data: Information you provide when contacting us, including support requests, feedback, and inquiries
Marketing Preferences: Your preferences regarding marketing communications
Payment Information: Billing address and payment details (processed securely through third-party payment processors)
2.2 Information We Collect Automatically
When you visit our website or use our services, we automatically collect:
Technical Information: IP address, browser type, device information, operating system
Usage Data: Pages visited, time spent on pages, click-through rates, referring websites
Cookies and Tracking Data: Information collected through cookies and similar technologies
2.3 Information from Third Parties
We may receive information about you from:
Business Partners: Information shared through legitimate business partnerships
Public Sources: Publicly available information about your company or professional profile
Third-Party Services: Information from integrated services you choose to connect
3. How We Use Your Information
We process your personal data for the following purposes:
3.1 Service Provision
Providing and maintaining our services
Processing transactions and managing your account
Communicating with you about our services
Providing customer support
3.2 Business Operations
Improving our website and services
Conducting research and analytics
Managing our business relationships
Complying with legal obligations
3.3 Marketing and Communications
Sending promotional materials and newsletters (with your consent)
Personalizing your experience
Conducting market research
Analyzing customer preferences and trends
4. Legal Basis for Processing
Under GDPR, we process your personal data based on:
Consent: Where you have given clear consent for specific processing activities
Contract: Where processing is necessary for performing a contract with you
Legitimate Interests: Where we have legitimate business interests that don't override your privacy rights
Legal Obligation: Where we must process data to comply with legal requirements
5. Data Sharing and Disclosure
We may share your personal data with:
5.1 Service Providers
Third-party vendors who provide services on our behalf, including:
Cloud hosting providers
Payment processors
Email marketing platforms
Analytics providers
Customer support tools
5.2 Business Partners
Trusted partners who help us provide services, under strict confidentiality agreements.
5.3 Legal Requirements
We may disclose your information when required by law, court order, or to protect our rights and safety.
5.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
Encryption of data in transit and at rest
Access controls and authentication systems
Regular security assessments and updates
Employee training on data protection
Secure data storage and backup procedures
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including:
Account Data: Until you close your account or request deletion
Communication Records: For up to 7 years for business and legal purposes
Marketing Data: Until you withdraw consent or we no longer have a legitimate interest
Technical Data: Typically 12-24 months for analytics and security purposes
8. Your Rights
Under GDPR and applicable data protection laws, you have the following rights:
8.1 Right to Access
Request a copy of the personal data we hold about you.
8.2 Right to Rectification
Request correction of inaccurate or incomplete personal data.
8.3 Right to Erasure
Request deletion of your personal data in certain circumstances.
8.4 Right to Restrict Processing
Request limitation of processing your personal data.
8.5 Right to Data Portability
Request transfer of your data to another service provider.
8.6 Right to Object
Object to processing based on legitimate interests or for marketing purposes.
8.7 Right to Withdraw Consent
Withdraw consent for processing where consent is the legal basis.
To exercise these rights, contact us at privacy@builtforb2b.com.
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
Essential Cookies: Enable basic website functionality
Performance Cookies: Analyze website usage and performance
Functional Cookies: Remember your preferences and settings
Marketing Cookies: Deliver relevant advertisements (with your consent)
You can manage cookie preferences through your browser settings or our cookie preference center.
10. International Data Transfers
We may transfer your personal data outside the European Economic Area (EEA). When we do, we ensure adequate protection through:
Adequacy Decisions: Transfers to countries with adequate data protection laws
Standard Contractual Clauses: EU-approved contract terms with recipients
Binding Corporate Rules: Internal policies ensuring consistent protection
11. Children's Privacy
Our services are not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
13. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
Posting the updated policy on our website
Sending email notifications to registered users
Displaying prominent notices on our website
14. Contact Information
For questions about this Privacy Policy or our data practices, contact us:
Built For B2B
Aeternum Marketing LTD
Email: privacy@builtforb2b.com
Address: 41 Arthur Street, Belfast, BT1 4GB, Northern Ireland
Website: www.builtforb2b.com
Data Protection Officer
If you have concerns about our data processing activities, you may contact our Data Protection Officer at dpo@builtforb2b.com.
Supervisory Authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters:
Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113
15. Definitions
Personal Data: Any information relating to an identified or identifiable natural person
Processing: Any operation performed on personal data, including collection, storage, and use
Data Controller: The entity that determines the purposes and means of processing personal data
Data Subject: The individual whose personal data is being processed
This Privacy Policy is effective as of the date stated above and governs our collection and use of your personal information.