$1.3M+ in Qualified Pipeline in Just 45 Days

About GT Global Services

GT Global Services provides a comprehensive suite of specialised IT products and services to businesses across North America. They act as a single source for technology solutions, helping organisations simplify complex IT landscapes so they can focus on what truly matters to their business.

Despite delivering strong results for their clients and maintaining high retention, GT Global's growth was bottlenecked by an inconsistent approach to new business development. Their team was stretched thin, splitting time between closing deals and sourcing new conversations. They needed a reliable, scalable way to fill the top of the funnel without pulling their closers away from revenue-generating activity.

The Solution

Built For B2B deployed a multi-channel outbound system combining cold email and LinkedIn outreach, purpose-built for GT Global's target market. Rather than blasting generic messages at scale, we built tightly segmented prospect lists, crafted positioning specific to their IT services offering, and engineered the technical infrastructure to land in primary inboxes consistently.

The campaign included:

• Dedicated sending infrastructure with optimised deliverability across multiple domains

• Prospect lists built from verified, enriched data targeting key decision-makers

• Personalised cold email sequences combined with strategic LinkedIn touchpoints

• Ongoing performance tracking with weekly reporting and rapid iteration on messaging

The Results

Within the first 45 days, the outbound system generated over $1.3M in qualified pipeline. Every booked conversation was with a decision-maker matching GT Global's ideal client profile, with individual deal values ranging from $30,000 to $200,000 per closed contract. The campaign created a consistent flow of high-value sales opportunities that their team could focus entirely on closing.

A direct quote from Liz Scott, GT Global Services VP of Marketing & Digital:

''I am very happy with the work that you and Lucy are doing! Feel free to use me as a reference when hunting for new clients''.

The Bottom Line

GT Global Services went from an unpredictable pipeline to a system that delivers qualified, high-value conversations on a consistent basis. In just 45 days, Built For B2B generated over $1.3M in pipeline potential. The campaign continues to run, with new opportunities flowing in weekly.