From Dormant Database to $500K+ Revenue in 60 Days
$500,000+ in new revenue in 60 days, from a database that had gone quiet.
$500,000+
New revenue in 60 days
100s
Warm leads added to pipeline
100%
Increase in email open rate
Company
Mercer Agencies Limited
Industry
Wholesale
Services
Cold Email, LinkedIn Outreach
Mercer Agencies is a wholesale business with a contact database built up over years of trading. By the time they came to us it had gone quiet.
They wanted two things from it. Dormant contacts brought back, and new business on top. Neither justified hiring an outbound team in-house.
The Challenge
The database was an asset doing nothing. Years of buyers and enquiries sat in a list nobody was working, and there was no system for getting back in front of them.
New business had stalled along with it.
The Solution
Two jobs, run at the same time.
Reactivating the list. We ran a timed sequence at the dormant contacts. Every send had a reason to exist and one clear ask.
Winning new business. Cold email and LinkedIn to decision-makers who matched Mercer’s best existing customers. The messaging led with the problem those buyers had, not with the catalogue.
The Result
In 60 days:
$500,000+ in new revenue
Hundreds of warm leads added to the pipeline
Email open rates doubled on a list that had stopped responding
The database is now something Mercer works, rather than something that sits there.
“From the moment we engaged with Built For B2B, their passion for what they do was evident. They took the time to understand our business, developing a bespoke marketing strategy that delivered great results with measurable revenue growth. The team at Built For B2B are professional and very responsive, but more importantly, a pleasure to work with. I recommend their services to any business looking to elevate their marketing strategy.”
Denise
Mercer Agencies Limited
For B2B Brands
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