From Dormant Database to £500K+ Revenue in 60 Days

Challenge

Mercer Agencies Limited faced significant challenges in generating consistent leads and effectively converting their existing email list, which had become inactive over time. Despite having a substantial contact database, they struggled to engage their audience and drive meaningful business results, resulting in stalled revenue growth.

Solution

To address these challenges, we designed and implemented a targeted, multi-channel outreach strategy comprising two key elements:

1. Cold Email and LinkedIn Outreach:

   • We developed a compelling messaging sequence tailored specifically to Mercer Agencies' ideal client profiles, focusing on their pain points and delivering clear, valuable solutions.

   • Using sophisticated outreach tools, we systematically reached out to targeted decision-makers via personalised emails and direct LinkedIn messages, significantly increasing engagement and interaction rates.

2. Revitalisation of Dormant Email List:

   • We reactivated their dormant email list by launching a series of strategically timed, value-driven email campaigns.

   • Each email was carefully crafted to resonate with the target audience, incorporating persuasive copywriting, engaging subject lines, and clear calls-to-action that drove readers towards meaningful engagement.

Results

Within just 60 days of implementing our tailored outreach strategy, Mercer Agencies Limited achieved remarkable outcomes:

• Generated over £500,000+ in additional revenue, directly attributable to the new leads and business opportunities brought about by our campaign.

• Reignited engagement from previously inactive subscribers, transforming dormant contacts into active and responsive leads.

• Established a sustainable lead-generation process that continues to drive consistent results and revenue growth.

Client Testimonial

“From the moment we engaged with Built For B2B, their passion for what they do was evident. They took the time to understand our business, developing a bespoke marketing strategy that delivered great results with measurable revenue growth. The team at Built For B2B are professional and very responsive, but more importantly, a pleasure to work with. I recommend their services to any business looking to elevate their marketing strategy.”

— Denise, Mercer Agencies Limited

Ready to achieve similar results for your business? Get in touch to discover how our tailored strategies can drive your growth.